Listen up the many wine (and beer) drinkers among my readers! There’s a new wine & tapas bar in Pasadena…
Whether this makes Food & Wine magazines Top 100 Food & Wine Bars in the future may be less of a concern to the team of experienced owners than if Noir will have a long term future, period.
This economy isn’t making the constant challenges to food & drinks establishments any easier. I’ve said it’s usually easier to open a restaurant than to operate and keep it open.
But judging by what little I’ve know of Noir Food & Wine (Noir) tells me they have a better shot of long term success than most. Experience in this biz & with Pasadena I’ve mentioned: Wine Bar 112 on Green St & Vertical Wine Bistro. A philosophy of “people are our asset”, is another good one.
Managing partner & wine master, Mike Farwell, I chatted briefly with when the place still had the old garb of the shuttered Aun Deli Cafe. He seems like a jolly nice fella with an old protestant hard work ethic I’ve witnessed in getting this latest venture running. I’ll try to take the wine glass away from his mouth long enuf in the near future to get him to answer a couple of questions for you readers who are into your wine.
An invitation only Open House this past Friday which I couldn’t attend when I suddenly received their email just hours before the event was not happy news. Too bad with my schedule…$25 for wine testing & food sounded appetizing. Let’s hope this customer oriented, customer friendly spirit is the foundation of Noir.
A couple weeks ago I was told they were planning a July 26th opening and that was in my plans as well. Now, while they are still shooting for a July opening, as of today the 30th is the target. Oh well, not knowing your grand opening is the norm in this industry. I would first give them a call prior to coming. But I think they’re off to a good beginning, admittedly with only an open house in their glass at this time & competition from other wine palaces in the area.
They are located on the eastern edge of the Playhouse District. Noir is squeezed between older neighbors, the Ice House comedy club and the Boston Court Theatre.
Still, Noir has to overcome the history of the building which has about the same track record as the space right next door to the Pasadena Playhouse. And, haven’t we lost count of how many restaurants have said hello & goodbye there!
Still coming – after all this year – to the Playhouse…
Check this new place out once they open soon. Y’all give them a chance who are into your food & drink. This is all I’m gonna say for now. Check out their website link below for more info.
40 N. Mentor Avenue * Pasadena CA 91106 * (626)795-7199
Ok, now Gotta get outta here. Gotta eat, drink & do! Tell you more later…